There are some questions about digital signage that we get asked quite often, so let’s take a look at the most popular ones.
Q: What is digital signage?
Digital signage is a popular Digital-Out-Of-Home (DOOH) communication solution that uses electronic displays that provides you with the ability to promote a particular product or service.
Q: Who uses digital signage?
Digital signage is being used across all major industries, including entertainment, retail, hospitality, healthcare, transport, finance, government and sport. The great thing about digital signs is that they are very flexible and can therefore be used for many different purposes.
Q: Why should my business/organisation use digital signage?
Traditional advertising is becoming less and less effective. Digital signage captures the attention of current and potential customers, and provides them with valuable, engaging content. This enables you to effectively communicate with them: whether to provide the latest session times in your cinema, promote your two-for-one offer, or create interest for your new store that’s opening next week. Digital signage is flexible, scaleable, easy to use and more cost-effective in the long term.
Q: What is required to set up a digital signage system?
There are three key components to a digital signage system: the digital display, the software and the content. There are also a lot of extra add-ons you can use, such as our signEye audience measurement and analysis tool.
Q: What kinds of digital signage displays are available?
The most common digital signage displays are LCD or plasma, but computer screens can work as well. Really, as long as the screen has an accessible HDMI port, you can use it as a digital signage display. Of course, the quality of digital displays will vary and it is always best to use one that is recommended specifically for DOOH media.
Q: What kind of content can I show?
Digital signage displays can show a wide range of content, including just about any video format you can think of (MPEG-1, 2 and 4; AVI; WMV; Quicktime; and HD/HDTV) as well as common image formats (JPEG and PNG), animation formats (Flash), websites, and even live television if you have a satellite receiver, cable box or antenna.
Q: Can I display my content on multiple screens?
Absolutely: you can display the same content on all your screens, or choose to have different content for some/all of them.
Q: Is it easy to change content?
Super easy! This is one of the key benefits of digital signage: you can change your content at the touch of a button using digital signage software.
Q: What’s the best DVI cable for a high-quality digital signage install?
We prefer to use DVI-D Copper Cables which are designed to carry digital-only signals between the graphics card and the digital video display. If you are trying to connect two digital-only devices devices, you should use DVI-D cables. We prefer DVI-D cables that are configured for dual link operation which feature a full set of pins for increased bandwidth. We also look for cables with thicker, 24-gauge wires which allow for super high resolution. Most consumer-grade cables only feature thinner, 28-guage wire which limits systems to lower resolutions and transmission distances of less than 5 meters.
Q: Can the Signbox digital signage system support and manage SMIL screens?
Yes, the Signbox signManager software fully integrates SMIL digital signage players in the digital signage network alongside regular PC-based digital signage players.
Follow Us!