Digital signage is a great way to market your products/services to potential customers and increase brand awareness. But there are also many ways that organisations are now using digital signs for internal communication and employee engagement.
Have you noticed that increasingly often, businesses are using digital signage in their building lobbies and elevators? They display a variety of content, including welcome messages, weather updates, the latest news and even videos about the company’s story and mission. Not only do these signs create a good first impression of the company for visitors and customers, but they also help improve employee engagement.
Does your employee break room include a noticeboard that is haphazardly covered with jumbled announcements, items for sale, funny pictures and posters for news and events? The information is poorly presented and laid out, and simply becomes another form of visual clutter.
Consider using a digital display to create engaging and up-to-date content for your staff. Digital signage software will allow you to easily create slideshows with photos from your latest team-building activity, an invitation to the Christmas party and a reminder about next week’s staff meeting.
Digital signage in the workplace can also be particularly useful if your business is part of a national or global organisation. It will allow consistent messaging between different locations, which can often be a problem within larger businesses. It will also provide an opportunity for head office to have a physical presence within each location. Imagine doing the yearly national meeting through a live broadcast in each office, rather than having each employee travel down to a central location. Do you see the dollars adding up yet?
If you are implementing digital signage in multiple offices, you can even target the content specifically by location and audience. After all, there’s no point showing your Singapore office what the weather is like in Hong Kong, or inform them about Australia’s latest sales figures.
Whether you’re a small business or part of an international organisation, digital signage can make a significant difference to how you communicate internally, and can have a positive impact on employee engagement. Digital signage no longer simply fits into the PR & Marketing department and should be considered in HR strategies of any forward-thinking organisation.