Targeting your audience and determining the results of your campaign has never been easier than when you choose signEye for audience measurement data in Singapore.
Would you like to be able to more accurately target your audience with your next advertising campaign? Would your business benefit from reporting on audience statistics so you can more accurately gauge your marketing successes? At Signbox Microsystems, we have developed signEye, an audience measurement tool that works with the Signbox digital management system to give you accurate and efficient results in Singapore.
Your company will enjoy these benefits with signEye:
- Runs on any standard Android device.
- Can be used with off-the-shelf digital cameras.
- Information is returned in real-time for immediate analysis.
Using the latest facial recognition technology, signEye makes audience measurement (AM) easier for your business. By embedding your digital camera into a screen frame, it records metrics directly related to the content being shown in real-time. If you have a specific audience, you can send targeted messages and receive immediate feedback about viewer trends.
SignEye facial recognition metrics for audience measurement include:
- Age group – child, young adult, adult and senior
- Gender
- Possible impressions – total number of people near the screen
- Actual impressions – total number of people who looked directly at the screen
- Length of impression – length of time people spent looking at the screen
- Dwell time – length of time people spent near the screen
Targeting your audience and determining the results of your campaign has never been easier than when you choose signEye for audience measurement data. To learn more about this technology or integrating it into your advertising and marketing techniques, please contact us today!
Signbox Microsystems Pte Ltd is a Singapore based digital signage company established in 2004. We develop and supply end-to-end interactive digital signage network solutions to the digital-out-of-home (DOOH) industry.
In the past two decades, Signbox has grown to become a digital signage supplier-of-choice for many high profile customers. We pride ourselves in having one of the worlds most advanced digital signage software platforms, SignCloud.