Today Signbox released its facial recognition add-on module for digital signage. This release is in congruence with the committment that Signbox has to bringing the latest in technology to the digital signage industry.
signEye is an audience measurement and analysis tool which can be used with the Signbox digital signage system. The signEye system uses a digital camera in conjunction with the latest in facial recognition technology, to identify audience metrics that occur in the field of vision.
The digital camera is embedded in the screen frame and will normally be located above or below a digital signage screen, so the recorded metrics are directly related to the content being shown on the digital signage screen in real time.