The Signbox Re-seller Partnerships, or what we call our Channel Partners Program, have seen tremendous success in 2013. These, of course, include our partners in Singapore, Malaysia, Dubai, New Zealand and Asia Pacific such as Sovis Pte Ltd., Specialty Theatre Supplies, Avolution Inc., ConnectNZ, Integrated Retail, Specialty Cinema and ESCO Pte Ltd.
No surprise about it–Outdoor Media Association (OMA) reports that while the outdoor media industry hits an almost double digit growth in 2012-2013, the fastest growing sector of them all is Digital Signage. DOOH revenue shares grew from 7.5% at the end of 2012 to 10.8% to 2013’s third quarter. Nielsen also reported that the highest recall rate for advertising was Digital Signage at 52%, substantially higher compared to the second ranker which was Television, at 32%.
“In the past 12-18 months the Signbox Channel Partner Program has experienced exponential growth,” says Ian Mullarkey, Business Development Manager for Signbox. “It is well documented that the DOOH market is now growing faster than ever, primarily due to End Users wishing to create an environment that is modern, impactful and conforms to the Digital Era which customers now live in. The Channel Partner Program is mutually beneficial as Partners gain access to the Signbox suite of products, while they also use their experience and expertise to add significant value to digital signage projects.”