These days, most banks have only a few moments to capture a customer’s attention and convey their message, making it more important than ever to provide the best customer experience possible. In an ever-increasing number of instances, that customer experience is being provided with the help of digital signage. Whether it’s the digital display at ATMs or in-store digital screens promoting financial services and products, DOOH media is proving to be one of the easiest ways for the financial services industry to interact with its customers.
Innovative uses of digital signage have drastically cut customer waiting times in many banks, by reducing the need for face-to-face interaction. Many transactions can now be managed using touch-screens. Balances can also be checked without customers needing to see a cashier. Combining this with the growing popularity of internet and mobile banking, banks have found an effective, user-friendly way to reduce costs.
In every industry, print marketing is becoming less and less relevant – and this is particularly so in the financial services industry. Information such as interest rates can change on a daily – if not hourly – basis, meaning that print marketing materials can be obsolete before they are shipped to the branch. Digital signage solutions can be updated at the touch of a button, ensuring customers get the latest information at the right time.
Digital signage displays in bank windows target passersby with great offers on financial services and products, such as high interest saving accounts or low interest home loans. In-store, similar displays target customers waiting for appointments or standing in queues. The information on these screens can be deployed on a corporate level, throughout all branches, ensuring a consistent marketing approach. The scalability of digital signage is one of the key benefits for the financial services industry, which often operates on a national or global level.
Digital signage has become an integral part of the financial services industry. If you’re a bank or financial institution looking to improve your customer experience while keeping costs down, digital signage is a good place to start.