Digital signage is a versatile and engaging way to communicate information, adverts and messages to a specific audience, increasing brand visibility and customer engagement. The digital sign industry is predicated to increase to US $26 billion in 2028, from US $18.7 billion this year. Therefore, it is important to understand digital sign industry trends so you can position your company to capture this growth.
The growth is caused by the increased use of digital signage in commercial and manufacturing setting, demand for 4K/8K displays as well as steady technological improvements. Research has also noted that the Asia Pacific region is predicated to have the highest market share by 2028, thanks to local suppliers and urbanisation in the region.
Digital Sign Top Trends
As mentioned previously, the digital signage market is continually evolving from technological improvements and shifting consumer expectations. Several significant trends emerge from the landscape including:
Interactivity: Digital signage is no longer restricted to static displays. Touchscreens, motion sensors and augmented reality are becoming increasingly common interactive elements. These aspects are designed to engage viewers, stimulate user engagement and create personalised experiences. Some new applications include shoppable video ads, 3D holographic ads and the metaverse!
Artificial Intelligence (AI): AI is transforming the digital signage sector by providing intelligent content distribution and audience analytics. Customer demographics, behaviours and preferencesa are analysed in real time by AI, allowing for dynamic content customisation and targeted advertising.
Outdoor LED Displays: With its rich colours, high brightness and energy efficiency, LED technology has revolutionised outdoor signage. These displays are now affordable and widely available, allowing businesses to construct eye-catching and impactful outdoor advertising campaigns.
Data-driven Decision Making: By combining data analytics and digital signs, firms may make more informed decisions. Companies can optimise their signage tactics, improve customer experiences, and achieve commercial outcomes by analysing audience engagement, foot traffic patterns, and conversion rates.
Sustainability: Energy-efficient displays, eco-friendly materials and responsible manufacturing practises are all becoming more popular. Sustainability has emerged as a critical concern for companies seeking to lower their carbon footprint.
Mobile Integration: Digital signage is being integrated with mobile devices. QR codes, NFC, and Bluetooth enable seamless interactions between digital signage and smartphones, giving consumers access to more information or even make transactions.
Personalised Content: Personalised content is becoming increasingly important in gaining audience attention. Digital signage can adjust and display relevant content based on criteria such as location, weather, time of day, or individual preferences, thanks to data analytics and AI.
Industrial Sector Demand: Digital signage is being implemented more in industrial settings. Applications include displaying production metrics/targets, real-time performance data, safety information, quality standards, inventory levels, order status and picking instructions. This growing adoption is expected to create growth opportunities for market players.
Video Wall Demand: Interestingly, video walls had the largest market share of more than 26% in 2022 and is expected to continue. Video walls and screens have captured a major market share across shopping malls and other public places.
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