Investing in digital signage software so you can implement digital signage into your operations can quickly transform your organisation. However, before you make the leap and purchase your digital signage software, avoid making these few mistakes:
- Remaining short-sighted about your budget—As you put together your budget, make sure it doesn’t just cover funds for initial start-up costs. You may also want to include funding for adding new digital signage software as time passes or investing in additional training.
- Not thinking about expansion—Odds are that your digital signage will get great results for your business and you’ll want to expand your signage program in the future. For this reason, avoid investing in a closed system that can’t be added to, or you’ll end up investing in several smaller systems as your organisation grows.
- Forgetting about the people who will use it—It’s best to get as many people’s input as possible as early as possible when it comes to your digital signage. Involving your IT staff, designers, security professionals, and anyone else who will use the system early on will help them use it to its fullest.
- Not doing a network survey—When you purchase digital signage software, make sure you have an IT person on your side at all times. You should also plan on having them survey the IT security policies, network connectivity, and power of every location that will have a digital signage platform running.
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