We are often told the future is “in the cloud”, but what does that really mean and how does it impact digital signage?
Cloud computing is a bit of an ambiguous term, so it’s no wonder most people aren’t exactly sure what it involves. Essentially, it refers to the use of computing resources that are delivered as a service over a network – typically the Internet. The name “cloud” comes from the use of a cloud-shaped symbol, which is meant to represent the complex infrastructure. If you use cloud computing, it means you make use of hardware and/or software that is located somewhere else.
One of the main reasons cloud computing has become so popular during recent years is that it offers extremely flexible solutions. You can store your files “in the cloud” and access them anywhere, at any time. By being freed from the restriction of physical hardware and servers, many businesses are also able to save space and money.
So what does cloud computing mean for the digital signage industry? Well, most digital signage solutions have effectively moved into the cloud. One of the most popular cloud-based DOOH options is ‘Software as a Service’ (SaaS). Saas allows multiple digital displays to be managed from a single location, via a simple user interface. Businesses can deploy content across their network at the touch of a button, while also having the option to deploy customised content to specific locations. This kind of flexibility is perfect for businesses with a large network.
signBox.tv is a web-based digital signage platform that uses a hosted SaaS solution, which means we manage the servers and the back-end hardware while our clients only need to log in to signManager through any web browser to easily manage any number of digital signage screens any time of the day or night. It also means we take care of all the back-end work, including implementation, set up, monitoring, updates, back ups, server maintenance, and system recovery. It’s a hassle-free way to roll out your digital signage network.
Using a cloud-based digital signage solution means there’s no need to buy or maintain server hardware or operating systems. It also eliminates concerns over network security, lightens the load of your IT department and is very quick to start up. Essentially, it allows you to focus on your core business.
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